Over the last week, we had the opportunity to be part of the Royal Mission in Mexico, an initiative led by Princess Astrid of Belgium to boost trade links between Mexico and Belgium. Our Product designer, Alejandra Ríos Cortés, represented Novosanis at the mission.
With over 250 participants, and events spread both in Mexico city and Monterrey, the initiative is almost twice as large as the last mission organized in Mexico 10 years ago.
Novosanis has already been working closely with Brazil and other Latin American countries. In November 2018, our innovative Colli-Pee device was approved by COFEPRIS, the Federal Commission for the Protection against Sanitary Risk in Mexico. Since then we have been collaborating with our local Mexican distributor Distribuidora Química y Hospitalaria GAP to drive adoption of the Colli-Pee device in the Mexican market.
The mission allowed us to learn more about the Mexican healthcare system. Through the event, we attended several conferences, headed by leading health experts in the country such as IMSS, ISSSTE & Seguro Popular. The initiative also provided us the opportunity to present our Colli-Pee device to different audiences, including the military and Pemex, the Mexican state-owned petroleum company, who have exclusive medical care for their employees and their families. Both groups showed great interest in the device especially its easy-to-use nature as well as its ability for disease prevention.
Together with GAP, we also joined the health forum "Seminar on health perspectives in Mexico". At the seminar, Belgian health companies presented their work, which led to discussions on health challenges faced in Mexico and possible ways to address them.
The Royal Mission has allowed us to understand the Mexican healthcare system better by giving us the opportunity to interact with leading healthcare representatives in Mexico. We are excited to see the results of the initiative in opening new partnerships and collaborations between Belgium and Mexico.